Maxwell Leadership Certified
Leadership is a choice.Choose to Rise.
I didn't set out to become a leadership speaker and coach. I set out to become a better leader. Along the way, I discovered that leadership isn't defined by a title; it's shaped by the choices we make every day to grow, serve, and invest in others. I believe the leader you become determines the impact you have on the lives you influence. Today, I help individuals, leaders, and organizations build themselves so they can build others.
What Rico Offers
Leadership Development That Builds People First.
Whether you're looking for a keynote, one-on-one coaching, a mastermind group, or an interactive workshop, every experience is designed to help people grow with greater clarity, confidence, and purpose. My goal isn't simply to inspire people for a day. It's to equip them with practical leadership principles they can apply long after the session ends, so they continue growing long after I leave the room.
View all servicesKeynote Speaking
Story-driven keynotes that challenge the way people think about leadership, growth, and becoming. Audiences leave inspired, equipped, and ready to apply practical principles immediately.
Book a KeynoteLeadership Coaching
Personalized coaching that combines real-world leadership experience with Maxwell Leadership principles to help professionals grow with greater clarity, confidence, and purpose.
Start CoachingWorkshops
Interactive workshops that help teams build practical leadership skills, strengthen communication, and create a shared language for growth throughout the organization.
Plan a WorkshopLeadership Masterminds
Facilitated mastermind groups where leaders learn, reflect, and grow together through meaningful discussion, shared experiences, and practical application. Every session is designed to challenge thinking, encourage accountability, and accelerate personal growth.
Explore Masterminds
Maxwell Leadership
Certified Team Member
The Story Behind the Mission
Leadership Isn't a Title. It's a Choice.
Rico Ferdinand didn't set out to become a leadership speaker and coach. He set out to become a better leader. Through more than 25 years of leading teams, overcoming setbacks, and learning from both success and failure, he discovered that leadership isn't defined by a title; it's shaped by the choices we make every day. That belief became the foundation of Rising with Rico: helping people grow into the kind of leaders who build themselves first, so they can lead others with integrity, purpose, and lasting impact.
Leadership begins by leading yourself.
— Rico Ferdinand
The Podcast
Rising with Rico Podcast
Every episode is a practical conversation about leadership, personal growth, and becoming the kind of person others can trust and follow. You'll leave with real-world insights and practical steps you can apply immediately.
Ready to Rise?
Let's Start the Conversation
Whether you're looking for a keynote speaker, leadership coaching, a mastermind group, or an interactive workshop, let's start with a conversation. I'd love to learn about your goals, understand where you are today, and explore how we can help you move forward with greater clarity, confidence, and purpose.
Maxwell Leadership Certified Speaker, Coach & Trainer · 25+ Years of Leadership Experience
